Google and Microsoft Ads
Search engine marketing experts for a variety of business verticals and niches.
Our skilled PPC experts stay at the forefront of online advertising best practices, using experience and knowledge to significantly improve Ad campaign performance. We’re committed, knowledgeable, and dedicated to helping our clients achieve their goals through search engine advertising.
Navigating the diverse world of pay-per-click advertising can feel overwhelming. We cut through the clutter to find the right channels and Ad types to reach your businesses target audience, ensure profitability, and deliver measurable results for your advertising budget.
Whether it’s brand awareness, engagement, sales, or conversions, the team at Orbis craft impactful advertising campaigns that maximize your marketing budget and achieve your business goals. We’re laser focused on not just the cost-per-click but other key metrics such as customer acquisition costs and average order values, this ensures your advertising campaigns are driving real value for your business.
Platforms:
- Microsoft
- Safari
- Youtube
Campaign types:
- Search advertising (Keyword targeting)
- Display Advertising (Keyword/Audience targeting)
- Shopping Advertising (Keyword/Audience targeting)
- Performance Max – Shopping (Keyword/Audience targeting)
- Demand Generation – Awareness (Keyword/Audience targeting)
Who is search engine advertising for?
- E-Commerce Brands
- Lead Generation
- Service companies
- Charities
- Construction
- Legal
- & More
Marketing funnel stages:
- Top (Awareness & discovery)
- Middle (Consideration)
- Bottom (Ready to buy, already shown intent and consideration/re-targeting).
All our digital advertising campaigns are tracked from end-to-end, through enhanced conversion tracking and configuration with Google analytics 4 Javascript coding and Google tag management tools. Whatever your business or objectives, marketing across Google and Microsoft Ads offer a powerful toolkit to reach your target audience and drive growth for your business.
Search Engine Advertising Campaign Types
Search Advertising
Target precise keywords to capture high-intent users, driving qualified leads to your website.
Display Advertising
Grab attention with engaging visuals across websites and apps, building brand awareness and driving engagement and results.
Performance Max / Shopping
Leverage AI to reach new audiences on Google Search, Display and Shopping, optimizing for conversions and maximizing reach (e-comm sales/enquiries/phone calls).
Let’s Grow Together 🚀
Pop in your details and we’ll arrange a free discovery call with your business.